The Brief-O-Matic 500000 takes the fun spirit of the original Brief-O-Matic 5000 and supercharges it. With every click you get a fresh fully formed creative brief complete with brand deliverable target audience and specs written smooth enough to feel like a real assignment but playful enough to spark chaos and quick sketching.

This is the original Brief-O-Matic 5000, a simple playful generator that cranked out quirky creative briefs paired with a rainbow cat meme background. It worked like a slot machine for ideas, giving you a random brand, medium, and audience to sketch against. The new Brief-O-Matic 500000 takes that same spirit and expands it with smoother copywriting, linked deliverables with proper specs, richer audience insights, rotating Pantone swatches instead of a single meme, and a submission system that lets you log and track your favorite briefs.

submissions

You can submit your executions to my email; cwneish@gmail.com. Please screenshot your brief as-well.

A few of my brain blast from the Brief-O-Matic 5000. Be sure to check out the rest of my work in the campaigns section.

Im guessing, but I think Alex Vasquez’s brief is Sony wants to create a print ad targeting vampires with cold hands that features punk music.Very nice! Alex was one of the first to try out Brief-O-matic!! She’s a great friend and art director!!!